Marketing Occupational Therapy | Value of OT

I make no apologies for returning to my marketing Occupational Therapy soap box for the first blog of the year.

On the train on the way home from London after a recent shopping expedition to Oxford St  with my daughter, I was reading the back of packet of sandwiches plain ham and cheese that she had bought. It had been a long day I was tired..! Anyway, on the back of the packet it said, and I quote, 'Honey roast British ham with farmhouse cheddar cheese, full fat soft cheese and seasoned mayonnaise on oatmeal bread.'

I think that most Occupational Therapists I know are guilty of apologetically explaining Occupational Therapy as the plain old ham and cheese sandwich. We are moving into a very different public health arena where some of you will be presenting tenders to commissioners for your own jobs, or doing it as part of a multi disciplinary team.

At the moment the College of Occupational Therapy are promoting our services to the government as fantastic #value for money. As Occupational Therapists we are well aware of the value for money that we provide and for the client centred approach that we actually deliver which most other health care professionals profess to promote, but don't always but we must start promoting ourselves more!

So what makes us special?

  • We really need to spell it out with bells on if we are to secure our place in the new emerging health care sectors.
  • We need to be ready to fully articulate our unique role with the client or service user!

 

Imagine you are selling yourself and what you do, to someone with no knowledge of either the health service or occupational therapy. Someone who wanted to market you to people who have no idea who you are or what you do.

Not JUST 'I'm an Occupational Therapist' .......but have a go at inserting your own, with bells on, personalised quote, to reflect your role in the ever complex health care that we are providing.

I had to do this recently to someone that I met at the Occupational Therapy Show. They were from product development, and kind of thought they needed an Occupational Therapist but were not sure exactly why. They had absolutely no idea what a band 5/6/7 meant in terms of differences in wages, job descriptions and skills. They didn't know what CPD meant or why we required supervision, what it was, how often it was needed...

This was my initial attempt:

' We are fully qualified health care professionals registered with the Health Care Professions Council with a degree or Masters in Occupational Therapy.

We deliver bespoke solution focused functional occupation based interventions which are meaningful for clients through specialised person centred assessment of need with prioritisation of client led goals leading to agreed outcomes which can be measured. '

 

I would love to hear what you come up with, we must be able to articulate and promote the VALUE of OT. 

Email them to me margaret@ot360.co.uk or leave a comment below. I will look forward to reading them.

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Comments (1)

  1. Gravatar

    Amanda Knight Feb 13, 2017 at 04:13 PM

    Very perceptive account of the difficulties we face in our profession in terms of effectively promoting and marketing occupational therapy services.

    Just to add my thoughts, I would say something along the lines of:

    Occupational therapists are client centred clinical specialists. We are equipped to support clients with their activity needs in the face of adversity. We are adept at facilitating and empowering clients to engage in the daily activities they need and want to do to promote their health and wellbeing.

    Our specialist input is key to reducing dependence and risk which places us as valued clinicians within statutory and private multi-disciplinary team across acute and community services.

    Reply

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