How to maintain a professional presence via social networks

The introduction of social media has revolutionised the way in which we communicate, so much so that it is very rare these days to meet someone without a digital presence.

As social media becomes increasingly integrated with professional life, there is an expectation particularly for medical professionals to uphold a high standard of professionalism.

Therefore, it is wise to keep a few things in mind when posting onto your social networks in order to retain your medical professional reputation.

Be aware of what you say and who you share it with

Any information shared on the Internet can become viral, it can be spread easily, tricky to get under control and nearly impossible to exterminate. Think who will have access to your information (photos, posts, blog entries, links etc) before posting anything that might tarnish your professional reputation.

Before posting, think about whether people are likely to share your information and whether it could be seen by colleagues, patients or the wider community.

It is also wise to consider how they may react to this information if they saw it. If it could harm your professional standing and employability in the future, don’t put it online.

Avoid online bickering/ petty topics

Expanding on the above point, posting petty topics online is not only likely to annoy other individuals on the platform, but also shows you in a bad light – think about how you would react if a colleague posted the same thing.

Also be aware if you do have colleagues on your social networks to refrain from complaining about your work. People have been fired for this.

Research your presence online

To seek reassurance that your professional and personal reputations aren’t interfering with one another, you can Google yourself, checking in particular any groups you are part of which may be seen as offensive or controversial.

It is also wise to double check your privacy settings on your social networks to check what others can see. 
Under no circumstances should you do the following:

  • Post about a colleague or patient online
  • Add or connect with patients via social media sites
  • Share videos or photos that aren’t suitable for patients, colleagues, employers or other individuals within your workplace to view

If you have colleagues as friends on social sites, ensure you maintain a distinction between the two and don’t blur the line.


If you are ever in doubt over whether to post something or not, just imagine your personal network is public – would you post it if it was public? If the answer is no, it may be best to rethink your comment, because although you may post some content privately, it still could easily be shared around and end up in the wrong hands.


For information about careers within the Healthcare sector please contact a member of our team at RIG Healthcare.


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